Make the Most of Your Marketing Budget With a 360-Degree Marketing Plan
Get the most out of your small business marketing budget by driving leads and sales in a streamlined, purposeful way. Pinpoint and engage your target audience across all platforms with a 360-degree marketing approach from Scopic!
A 360-Degree Marketing Strategy That Leaves No Follower Behind
A 360-marketing campaign is exactly how it sounds: full, complete, and without room for oversight. With a 360-degree marketing strategy, we can:
Build a highly specific buyer persona, so you know exactly who your target audience is, rather than wasting time and money on leads that won’t convert
Create content that attracts customers and boosts your ranking in search engines, productively performing double duty
Educate your audience in a way that converts them into passionate brand ambassadors
Grow a loyal following around your brand by demonstrating your products and services' value, resulting in repeat buyers
Make the most out of your budget, so that you only spend money where there will be a return on investment
Work with Scopic to identify the target market for your small business and discover how to best motivate them to act.
We Pinpoint Your Target Audience by Asking the Right Questions
With in-depth market analysis, we get a 360-degree look at who your audience is and what drives them to purchase. We will identify:
When and where to reach them
Who your target audience is precisely (to make sure no one is falling through the cracks!)
What considerations they undertake before making a purchase
How to best communicate with them
Based on this information and your specific goals, we will then build out your custom 360-degree marketing campaign from scratch or expand on any plans you already have set in place.
The Custom Elements of Your Full-Circle Marketing Campaign
The primary goal of a 360-degree marketing strategy is to ensure that all channels are concurrently working together towards a common goal. We develop concrete digital marketing strategies to effectively reach your audience and deeply connect with them by speaking in their own language.
Because no one audience is the same, not one 360-degree approach can be the same either. We will execute the perfect combination of these digital media marketing services to grab your audience’s attention and guide them along their path to purchase:
Successful B2B and B2C marketing strategies both focus on pinpointing and engaging a target audience, making the 360-degree approach highly useful for both. We create aligned B2B and B2C experiences across a multitude of marketing channels and mediums to reach your target group.
For B2C marketing, our approach is focused on brand building. With a B2C 360-degree plan, we create content that excites and engages your larger audience. These initiatives could include:
Captivating social media posts
Cart abandonment email campaigns
Upselling and cross-selling
Marketing automation to target customers across web, social, and text
Our B2B 360-degree marketing approach revolves around identifying and engaging potential customers. We will produce informative content that speaks to your smaller, more refined audience in a way that sells your expertise. This may include:
Effective email campaigns
Reviews and case
Whatever your business model, we have a complete marketing solution for you!
Why choose Scopic for your 360-degree plan?
Every article we write, image we post, or email we send has a deliberate purpose: to speak to your target audience, spark poignant conversations, and drive business directly to your site.
Partner with Scopic to produce a 360-degree marketing plan that identifies your target audience and turns them into long-term customers. Find out how we can help your small business create the most dynamic marketing approach with a 360 campaign.
A Look at a Successful 360-Degree Marketing Strategy in Action
Take a look at a custom, 360-degree marketing solution we built and implemented for our client, SketchList. Our main goal was to create a consistent online presence that made woodworking software accessible for professional and hobbyist woodworkers alike. Our cohesive 360-degree marketing strategy consisted of:
Creating landing pages to attract users
Writing and managing ad campaigns
Executing an effective email marketing campaign
Writing fresh SEO-friendly website content
Running a successful crowdfunding campaign
Producing an informative video from scratch
SketchList is a popular woodworking software and only continues to grow! Check out other similar marketing work we have performed for clients.
Get in touch with a Scopic marketing expert to discuss your company's marketing goals.