Boulevard
The app that’s encouraging product personalization
Be unique, creative and original.
The E-commerce Challenge Summarized
Each day, our web experience is largely visual. As users, we love browsing through different ideas and products offered on Instagram, Pinterest or any e-commerce site while thousands of companies struggle to catch our attention. In order for these businesses to stand out from the crowd, it’s important to offer a variety of product choices, capture attention with eye-catching web design, and provide a customized and personalized experience to web visitors.
The Vision Behind the App
Boulevard is a South California based company that specializes in leather and textile accessories. The line marries good product design, exceptional workmanship, and a clean aesthetic. All of their stamping, embroidery, and personalization is done on-site. Boulevard is a company that does all sorts of custom work for corporations, events, and resorts and enjoys the challenge of getting creative. In addition, they love receiving suggestions, feedback, and inquiries from their visitors.
So they approached Scopic with the idea of building a robust meeting point where customers could easily make direct purchases no matter where they were.
The Scopic Solution
The scopic team worked on improving the UI and UX of the new website in order to successfully highlight Boulevard’s stamping, embroidery and personalization services. By implementing HTML, Javascript, and Shopify, our web developers optimized the site to offer all sorts of custom work for corporations and events, becoming one of the leading e-commerce platforms on the accessories market.
The site includes:
Clear product listing and categorization
Monogram as an additional personalization feature for each product
Reseller application form
Category index
Wholesaler account
Filtering: Popularity, Price, Alphabetical
