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Environmentally-Friendly and Cost-Effective Waste Management  

A One-Stop-Shop for All Your Organic Recycling Needs  

The Challenge 

Shapiro helps with all sorts of organic waste management – a growing problem in the U.S. and worldwide. Only in the U.S., the estimated organic waste per person per year is about 219 pounds, and about 30% of food is wasted at the retail and consumer level. Reducing the amount of organic waste going to landfills helps minimize greenhouse gas emissions and pollution. 

The Vision

As an established waste management company, Shapiro offers food & liquid waste disposal, beverage destruction, and agricultural and alcohol recycling. To reach out to more customers, Shapiro needed a seamless website, offering a smooth user experience. Making their services more easily accessible helps more businesses and consumers reduce their waste to landfills and achieve a more sustainable economy.  

The Scopic Solution

Scopic created – a WordPress website that gives an overview of Shapiro’s services and enables users to get in touch with the company. Besides developing the website, we also created a better UX design that helps viewers easily navigate all pages. Our marketing gurus added a final touch and applied all the best SEO and conversion optimization practices so that Shapiro could reach out to more people looking for a sustainable organic waste management solution.  

In only six months, our digital marketing strategies achieved a remarkable 331.32% growth in organic traffic and a 211.11% increase in conversions, while clicks originating from organic searches grew fivefold. Our ranked keywords increased by 395%, with 51 of them ranking in the top 13 and 11 keywords in the top 3. Shapiro´s website authority grew from 4 to 15, and as an additional accomplishment, our blog article on the “Alcohol Disposal Guide” earned a featured snippet for the keyword “denatured alcohol disposal.”

In addition to this success, our team created a Google Ads campaign that excelled in terms of cost efficiency. Our marketing experts were able to reduce the cost per click by an impressive 35.65% in July compared to February. The conversion rate of our Google Ads surged by over 80% from January to July, and our call volume witnessed a spike of 104.37% compared to the previous 3 months.

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