Shapiroe
Environmentally-Friendly and Cost-Effective Waste Management
A One-Stop-Shop for All Your Organic Recycling Needs
The Challenge
Shapiro helps with all sorts of organic waste management – a growing problem in the U.S. and worldwide. Only in the U.S., the estimated organic waste per person per year is about 219 pounds, and about 30% of food is wasted at the retail and consumer level. Reducing the amount of organic waste going to landfills helps minimize greenhouse gas emissions and pollution.
The Vision
As an established waste management company, Shapiro offers food & liquid waste disposal, beverage destruction, agricultural and alcohol recycling. To reach out to more customers, Shapiro needed a seamless website, offering a smooth user experience. Making their services more easily accessible helps more businesses and consumers reduce their waste to landfill and achieve a more sustainable economy.
The Scopic Solution
Scopic created Shapiroe.com – a WordPress website that gives an overview of Shapiro’s services and enables users to get in touch with the company. Besides developing the website, we also created a better UX design that helps viewers easily navigate all pages. Apart from that, our marketing gurus added a final touch and applied all the best SEO and conversion optimization practices, so that Shapiro can reach out to more people looking for a sustainable organic waste management solution.
