FeederVu Landing Page
The landing page that promotes a unique app for bird enthusiasts
Fun. Relaxing. Serene.
The Bird App Promotion Challenge Summarized
When you have a very niche application that caters only to a particular type of user, it’s very important to be able to reach the right audience. This was especially important for an app such as FeederVu, a user-friendly application that allows bird enthusiasts to virtually add bird feeders in different locations within the U.S and choose the bird species they’d like to feed. Without having to leave their homes, users can indulge in the relaxing benefits of bird feeding.
The particularities of reaching bird enthusiasts needed to be addressed within the app’s promotional goals. Building an online presence that would attract this specific type of user proved to be challenging.
Behind the App
To address this issue and keeping in mind that the company gave special attention to detail and beautiful backgrounds to the application, they decided that a landing page to promote the app would be ideal. FeederVu aimed to strategically target a specific audience so they worked with Scopic to develop this custom landing page.
The Scopic Solution
Horizontal navigation menu
Screenshots from the application
App’s social media links
Information about the app’s key features