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Case Study

Talking Anya, an engaging and interactive children’s app, now delivers even more lifelike and responsive play experiences, enhanced by Scopic’s advanced AI integration, ensuring child-safe interactions on the iOS platform.

About Talking Anya AI

Talking Anya is an interactive children’s app developed by Sprite Labs. It aims to engage children through a virtual character named Anya who can play, dance, and interact with users in real-time. The app is designed to capture and maintain children’s attention with dynamic, interactive features, making digital playtime more engaging and realistic. 

solution to marketers problems.
solution to marketers problems.

The Challenge

The challenge was to elevate the interactive experience within the Talking Anya app to keep children engaged and ensure the content remained appropriate and safe. The app needed to overcome the limitations of repetitive and predictable interactions that often lead to diminished interest and engagement among young users. 

The Solution

Scopic leveraged AI technologies to enhance Talking Anya’s interactive capabilities. One of the tools utilized was ChatGPT to enable dynamic conversation capabilities, allowing Anya to respond intelligently to user inputs in real time. Another tool implemented was AI-based speech synthesis technology from Eleven Labs to provide Anya with a natural-sounding voice, enhancing the realism of her responses. To ensure safety and appropriateness of the interactions, the team incorporated AI-driven filters and system prompts specifically designed to prevent any inappropriate content and maintain the interaction within child-friendly boundaries. 

The Result

The AI integration that was implemented by Scopic, significantly enhanced the user interaction capabilities of the Talking Anya app. Anya, the virtual character, was transformed into a more dynamic and engaging playmate who could have fluid, realistic conversations with its young users. This improvement in interactive functionality significantly boosted user engagement and satisfaction, as children could now interact with Anya in a way that felt more direct, personal and responsive. 

Also, the important aspect of the integration of AI-driven safety filters ensured increased security for the app’s young audience. These filters carefully monitored and controlled the content of interactions, preventing any inappropriate material from being presented. This feature provided parents with peace of mind, knowing that their children’s interactions within the app were consistently safe and appropriate for their age. 

The positive reception of the upgraded app was evident through increased downloads and user retention rates. Parents and children alike appreciated the enhanced interactivity and safety features, leading to favorable reviews and increased popularity of the Talking Anya app in the iOS marketplace. These outcomes demonstrated the successful application of AI technologies to create a safer and more engaging virtual environment for children, as well as Scopic’s mastery in their implementation. 

Technologies and Tools 

  • ChatGPT: Used for generating dynamic and contextually appropriate responses from Anya. 
  • Eleven Labs Speech Synthesis: Provided a realistic voice for Anya, enhancing the believability of her interactions. 
  • AI Safety Filters: Implemented to monitor and guide the interactions, ensuring they remain suitable for children.
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vision of better marketing platform
vision of better marketing platform
vision of better marketing platform
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