With the goal to provide detailed nutritional information for everyone in mind, RecipeIQ set out to acquire new users immediately after the application’s release. To be able to reach as many healthy-recipe seekers as possible, Scopic’s marketing experts enhanced the app’s visibility through ASO with keyword research, design, and copywriting along with the creation of an app store preview video that engages users viewing the application for the first time with a storytelling technique. We also built a landing page and a promotional video that provide thorough information about the application’s features and set clear expectations for the users. To increase app’s downloads and spread the word further, we also worked on an outreach program where we connected with health and nutrition-related global organizations to promote the app and find partners.
Our ASO services have now ensured a steady increase in the number of organic daily downloads. To be able to lower the cost per install for the iOS app, marketing specialists implemented an influencer marketing strategy establishing collaboration with several nutrition related influencers who promoted the app to their followers.
This free recipe analyzer application now has over 10,000 downloads and keeps growing every day!