To successfully promote a custom woodworking software designed to follow the woodworker’s usual process and facilitate it, Scopic’s marketing team created 3 landing pages targeting different topics and targets. SEO, copywriting, and design services where applied to create microsites for kitchen, cabinet and furniture design segments. Additionally, SEO services for the website, the implementation of Google ad campaigns and an ongoing effort with social media have optimized the application’s visibility.
As part of the continuous effort, the marketing and development teams have been working on a new website that will give SketchList3D a new look and feel. The new SEO structure and website will ensure a significant decrease in the bounce rate and improve the traffic.