Your phone, your tablet, your laptop. Most likely, you are reading this very article from one of your trusty devices.
No matter where we are, we are always connected to a device. We use them for everything from working out, to photography, to watching our favorite series, or listening to our favorite songs. Our devices have become a part of our everyday life, we love them, and we rely on them.
Some people are brand obsessed and stick only to iOS, while others are ever-so-loyal to their Androids. Regardless of your loyalties, you need to keep in mind that your customers will be using a variety of devices when accessing your mobile application. One of the most important elements of any business is catering to your customer’s needs. If you are offering an application that only functions on iOS, you are missing out on a huge market of Android users, and quite a few Windows users as well.
In the past, when a brand created a mobile application, they would use the programming language of the device they were targeting. For iOS the primarily language used is Objective-C or Swift, and for Android the primary language is Java. Before, when a company wanted their mobile application to be available on multiple devices, it meant having to completely rewrite their app. In addition to this taking a great deal of time, it also cost a large sum of money. For each application, development could take two or three times longer than it should.
But, there is a better way, enter: Cross Platform Solutions.
Instead of having to rewrite your entire application for a different operating system, like you do with Native software, a Cross Platform Solution allows programmers to write your software only once for all operating systems and devices.
Wait, how is this possible?
Once your app is designed, coded and tested, your device can run across different platforms seamlessly, saving your company money and valuable time.
Why isn’t everyone doing it?
Well, not everyone knows it’s possible, or knows how. Many assume the cost of developing a cross platform app is astronomical. However, it doesn’t have to be. There are ways to get low-cost mobile development at the highest level of quality.
Cross platform development is a great way to save time, and make your application more accessible to your desired market.