Professional Google Ads Management Services

Do your competitors and local businesses continuously outrank your landing pages? It may be a sign that you need expert Google Ads management services.

Get free quote

This type of marketing campaign is one of the quickest and cheapest ways of getting your business in front of potential customers.

Whether you’re selling a SaaS product or own a nursery that delivers locally, a Google Ads management company like Scopic.

Choose Scopic As Your Google Ads Management Company

With Scopic, it’s easier than ever to maximize ROI with cost-effective Google Ads management.

Get free quote

The Benefits of Using Google Ads

Google Ads (previously Google AdWords) far outperforms other search competitors like Bing Ads, Facebook Ads, YouTube ads, and Infolinks. With the right Google Ads campaign management company, we will:

Set up highly targeted ads

Reach potential clients based on their interests, location, age, language, and preferred devices.

Measure success

Google Ads provide valuable data and insight into the performance of your ads every time someone sees or clicks on an ad.

Control spend

You’ll have full control of your monthly Google Ads budget and how you wish to spend it.

Test multiple Google Ads campaigns

Google Ads make it easy to test multiple headlines and descriptions and automatically suggests the best performing combinations to fine-tune campaigns.

Take the Guesswork Out of Your Marketing Investments

We understand that investing in marketing can be a significant decision for our clients. That’s why we want to make sure that our clients feel confident and informed every step of the way.

To achieve this, we offer a free evaluation using our PPC forecasting tool. By analyzing the market and the competition, we provide our clients with a forecast of the number of leads they can expect to generate with a certain budget, allowing them to plan their resources effectively.
And here’s the best part: these forecasts have often proven to be more conservative than the actual results that our clients have achieved. Our clients have consistently surpassed our forecasts, resulting in more conversions and a higher ROI.
Don’t let uncertainty hold you back. Contact us today to take the first step towards success!

Get a free evaluation

Our Google Ads Campaign
Management Services

No matter the type of business you manage, we’ll create the right Google Ads campaign to attract customers to your site.

Local/national/
worldwide companies

Small/medium/
enterprise companies

Commercial/
non-profit organizations

Brick and mortar/online/
eCommerce companies

Our Google Ads Management Process

Creating a Google Ads campaign doesn’t have to be a headache.

The Scopic PPC management teams follow 10 steps to create successful and high-performance marketing campaigns for our clients.

Step 1:

Landing page/website audit

We’ll start with landing pages and/or website audits using tools like Google Analytics and past cost-per-click advertising ads management. This step ensures the ads we set …up match the voice and tone of the landing page content we’re sending visitors to. It also increases the chances of conversions, sales, and demo signups from your target audience.

Step 2:

Google Ads account setup

If you already have a Google Ads account, this is the step where we get access to it — if you don’t have an account, our PPC specialists will create one and give you …access to the self-service portal.

Step 3:

Strategy creation and advertising budget implementation

We’re a paid search marketing agency that keeps our clients in the loop at all times. During this step, we’ll work closely with you to create a strategy and implement …budgets that ensure your ads are successful. Each industry has its optimized conversion rate which guides us in delivering you a high ROI based on your monthly budget.

Step 4:

Competitor research

We’ll do a deep dive into your competitors and the keywords they use to create their Google Ads. With the help of our Google Ads team, we can position your ads to outrank your competitors… and bid on keywords they may have missed.

Step 5:

Keyword research & negative keywords

We start by doing thorough keyword research using tools like Google Keyword Planner and SEM Rush. This helps us create ad groups with the correct headlines and descriptions to match the phrase …or keyword users search on Google. Our PPC specialists will also create a list of negative keywords to ensure we don’t run ads for predefined searches.

Step 6:

Create ad groups

This step involves grouping keywords together to form ad groups that target similar searches together. Once these groups are created and approved by you, we’ll brief our talented team …of copywriters to write copy for each PPC campaign.

Step 7:

Ad copy creation

Each Google Ad group can have up to 15 headlines and 4 descriptions in the ad copy. Our copywriters create different ad copy options for each using the keywords researched… and suggested by our tools.

Step 8:

Conversion tracking

Conversion tracking is where we set up the reporting. This helps us track how well the ads are doing and gives you full insight into how your budget is spent. We’ll provide weekly or monthly …reports on ad spend and performance, and continue optimization across all ad groups once the campaign/s are live.

Step 9:

Go live

This is the fun part! Once our Google Ads experts are ready, we’ll go live and Google will begin the approval process. This process ensures we don’t violate any Google advertising and ad copy policies …and usually takes less than 24 hours.

Step 10:

Continue optimizing

The conversion tracking and reporting we set up in the step above provide valuable feedback for us to fine-tune ads and ensure your ads are served to the right people within your ad spend. Google’s …powerful algorithms create combinations of headlines and descriptions and these reports help us adjust ads as the campaign builds traction and constantly improves campaign performance.

Success Stories

FAQs

What is Google Ad Manager?

Google Ad Manager is a platform where publishers can manage their ads. No matter the size of your business, you can use Google Ad Manager for free and gain up to 150 million impressions every month including access to their API and basic reporting such as impressions, historical insight, reach, and delivery type.

How much does it cost to have someone manage your Google Ads?

The cost of a freelancer or ad agency managing your google ads will differ. The most important factor is that the designated manager has ad management experience relevant to your industry as well as insight into the legality of advertising in your industry.

Keep in mind that the management fee, which can range from $300 to over $7,000 per month does not include your budget spent to bid on placements and returns.

Google Ads vs Facebook Ads

The biggest difference between Google Ads and Facebook is that the former targets keywords and searches and the latter targets interests. With Google Ads, if a user searches for ‘plumbing service near me’ and you’ve bid on those keywords, your ads will likely show up. Facebook Ads, on the other hand, don’t target searches but rather interests like planning your wedding, buying new sportswear, or planning a vacation.

Google Ads vs. SEO

There are two ways for search engine users to see your site. Paid Google search advertising, like Google Ads, and organic Google search results which are achieved through SEO (search engine optimization). Paid ads have the advantage of displaying above the first organic search results and above position 0, also known as featured snippets.

Google Ads vs. AdSense

The biggest difference between Google Ads and AdSense is the audience that uses the platform. Google Ads is used by advertisers and AdSense is used by publishers like website owners. Google Ads allows advertisers to attract traffic to a website using display, search, remarketing, etc advertising. AdSense, on the other hand, takes users from one website to another. If you’ve recently done some online shopping and you find the products displayed on other websites, you’re seeing an example of AdSense.

Is a Google Ads account free?

Yes, setting up a Google Ads account is completely free. Although you need credit card details to create campaigns and accounts are only charged once campaigns show results. You have a choice to place bids on impressions, clicks, or conversion rates.

Google Ads campaigns

Running successful Google Ads campaigns may benefit your growing business and get your brand in front of more potential clients.

Get a quote

So Much More Than A Google
Ads Management Agency

At Scopic we specialize in more than Google Ads management. Our services include all things digital marketing and can help your set up small businesses for success. Our other services include:

Professional Google Ads Management Services