Professional Google Ads Management Services

Do your competitors and local businesses continuously outrank your landing pages? It may be a sign that you need expert Google Ads management services.

This type of marketing campaign is one of the quickest and cheapest ways of getting your business in front of potential customers.

Whether you’re selling a SaaS product or own a nursery that delivers locally, a Google Ads management company like Scopic can get your ads displayed above organic search results.

Choose Scopic As Your Google Ads Management Company

With Scopic, it’s easier than ever to maximize ROI with cost-effective Google Ads management.

The Benefits of Using Google Ads

Google Ads (previously Google AdWords) far outperforms other search competitors like Bing Ads, Facebook Ads, YouTube ads, and Infolinks. With the right AdWords campaign management company, you’ll soon see many benefits including:

Highly targeted ads

Reach potential clients based on their interests, location, age, language, and preferred devices.

Measuring success

Google Ads provide valuable data and insight into the performance of your ads every time someone sees or clicks on an ad.

Control spend

You’ll have full control of your monthly Google Ads budget and how you wish to spend it.

Test multiple Adwords campaigns

Google Ads make it easy to test multiple headlines and descriptions and automatically suggests the best performing combinations to fine-tune campaigns.

Our Google Ads Campaign Management Services

No matter the type of business you manage, we’ll create the right Google Ads campaign to attract customers to your site.

Local/national/
worldwide companies

Small/medium/
enterprise companies

Commercial/
non-profit organizations

Brick and mortar/online/
eCommerce companies

Our Google Ads Management Process

Creating a Google Ads campaign doesn’t have to be a headache.

The Scopic PPC management teams follow 10 steps to create successful and high-performance marketing campaigns for our clients.

Step 1:

Landing page/website audit

We’ll start with landing pages and/or website audits using tools like Google Analytics and past cost-per-click advertising ads management. This step ensures the ads we set u…

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Step 2:

Google Ads account setup

If you already have a Google Ads account, this is the step where we get access to it — if you don’t have an account, our PPC specialists will create one and give you access to the self-service portal.

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Step 3:

Strategy creation and advertising budget implementation

We’re a paid search marketing agency that keeps our clients in the loop at all times. During this step, we’ll work closely with you to create a strategy and implement budgets that ensure your ads are successful. Each industry has its optimized conversion rate which guides us in delivering you a high ROI based on your monthly budget.

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Step 4:

Competitor research

We’ll do a deep dive into your competitors and the keywords they use to create their Google Ads. With the help of our Google Ads team, we can position your ads to outrank your competitors and bid on keywords they may have missed.

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Step 5:

Keyword research & negative keywords

We start by doing thorough keyword research using tools like Google Keyword Planner and SEM Rush. This helps us create ad groups with the correct headlines and descriptions to match the phrase or keyword users search on Google. Our PPC specialists will also create a list of negative keywords to ensure we don’t run ads for predefined searches.

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Step 6:

Create ad groups

This step involves grouping keywords together to form ad groups that target similar searches together. Once these groups are created and approved by you, we’ll brief our talented team of copywriters to write copy for each PPC campaign.

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Step 7:

Ad copy creation

Each Google Ad group can have up to 15 headlines and 4 descriptions in the ad copy. Our copywriters create different ad copy options for each using the keywords researched and suggested by our tools.

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Step 8:

Conversion tracking

Conversion tracking is where we set up the reporting. This helps us track how well the ads are doing and gives you full insight into how your budget is spent. We’ll provide weekly or monthly reports on ad spend and performance, and continue optimization across all ad groups once the campaign/s are live.

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Step 9:

Go live

This is the fun part! Once our Google Ads experts are ready, we’ll go live and Google will begin the approval process. This process ensures we don’t violate any Google advertising and ad copy policies and usually takes less than 24 hours.

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Step 10:

Continue optimizing

The conversion tracking and reporting we set up in the step above provide valuable feedback for us to fine-tune ads and ensure your ads are served to the right people within your ad spend. Google’s powerful algorithms create combinations of headlines and descriptions and these reports help us adjust ads as the campaign builds traction and constantly improves campaign performance.

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Google Ads campaigns

Running successful Google Ads campaigns may benefit your growing business and get your brand in front of more potential clients.

Success Stories

We have lots of satisfied customers

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