From video calling to self-driving cars, tech has been developing with remarkable speed over the last few years. These things that were once thought to simply be the stuff of Sci-Fi movies have indeed been brought into reality.
Arguably one of the most powerful technological milestones to date is AI (artificial intelligence), and we’ve only just begun to scratch the surface of it.
AI has been the stuff of dreams for content marketers around the globe. Automated content creation tools are the latest secret weapons behind successful content strategies.
These tools help you create content that is informative, engaging and personalized in a fraction of the time that it would take to do it all manually, without compromising on the quality of your content.
What is automated content creation?
Automated content creation might sound like a complicated term, but it’s really not. To put it simply, automated content generation is any web development services that use algorithms to produce original content. When we talk of content, this can include anything from written content to design and video content. You can think of it as AI-powered storytelling — or the marriage of artificial intelligence and human creativity to create the perfect customer-focused story.
So, to all the writers and designers out there don’t start to panic, these tools aren’t going to replace you any time soon – they are meant for use as a supplement to an intelligent human behind the keyboard.
How do content automation tools work?
Automated content creation tools can source content from multiple sources. This means the tool can analyze the data in your target topic and pick out various pieces of content it considers relevant to that subject.
Using AI, the tool then analyzes that information and predicts outcomes and solutions based on it. It can also generate ideas, which helps to create unique content.
The most cutting-edge automated content creation tools use AI with a human touch, meaning they have humans who guide them through their processes (i.e., machine learning). This results in a finished product that has the same quality as a piece written by a human writer without any bias or errors.
What are the uses of AI content automation tools in marketing
As you know, the key to any good marketing strategy is great content. This can be a challenge in our 24/7 culture where there’s always something new on the horizon, and your audience never stops moving. AI can help with that. Here’s how:
Finding topics to write on
The first step to writing content that’s relevant and interesting for your audience is to understand what topics they’re interested in. But understanding the topics your audience is interested in can be a challenge – even if you know your niche.
Enter AI content automation tools. These tools analyze data from across the web and find trending topics on Google and other search engines. With this, you’ll be able to identify topics that your audience is interested in.
Beyond content generation, you can also use AI to help with proofreading. There are a number of free tools out there that offer suggestions on how to improve your writing by catching basic grammar and spelling errors as well as offering formatting tips, like Grammarly or Hemingway Editor.
Personalized content is an excellent way to engage your audience and make sure they remember your message. AI algorithms help track individuals’ behavioural patterns and preferences regarding content consumption. The insights gathered from tracking these patterns can be used to personalize the experience for each consumer.
AI tools can also be used as SEO and social media marketing solutions that optimize your content. These tools give you a great leg-up in helping you understand what people are searching for. They do this by learning more about your audience over time; how your users interact with your website through search engine results pages (SERPs) or other channels such as Facebook, Twitter, Pinterest, etc. Once you know what your target audience wants you can tailor your strategy and your content accordingly.
Real-World Examples of AI automated content creation
Sure, this all sounds great in theory but how has AI been used to revolutionize content creation in the real world? Well, here are just a handful of examples:
The Washington Post and Heliograf
The Washington Post has been using AI to automate content for their site for a few years now. They started by relying on their own homegrown AI technology called Heliograf, which produces articles about sports, politics, and business. These articles are short and simple, supplying basic information such as scores from sporting events or the results of elections.
NBCUniversal and Automated Insights
NBCUniversal uses automated content creation tools to create quarterly earnings reports for S&P Capital IQ’s platform. In 2014 they used automated content creation software developed by Automated Insights, which was acquired in 2015 by Nielsen (which is expected to generate over $6 billion this year).
Ever since it was created in 2001, Wikipedia has relied on humans to create content. As far back as 2015, Wikipedia bot creator Magnus Manske built a bot framework that could automatically generate articles based on input data.
Why use Content Automation?
Content automation is a powerful resource for any brand that needs to:
- Save time by automating manual tasks
- Build a more relevant social media presence
- Make smarter decisions by using data insights generated from AI
- Generate higher quality leads
- Create content that resonates with your target audience
- Have a cost-effective solution
- Bypass repetitive, tedious tasks
- Use team resources more effectively
What are the best AI content creation tools?
There are numerous tools out there, and more and more are springing up every year. And while most of them have merit, here are just a few of our current favorites to help give you an edge to your content:
Grammarly: The Free Online Writing Assistant
We are human. We all make mistakes – especially when it comes to spelling and grammar. Grammarly is your personal spelling and grammar coach that helps you write error-free English content. It highlights spelling and grammar mistakes in your writing and suggests context-specific corrections for them.
Quillbot: The Paraphrasing and Summarizing Tool
Quillbot is a paraphrasing tool that uses AI to reword your articles and make them more readable, depending on the tone and style you want to use in your content.
It has seven different styles to choose from. It works by replacing words with synonyms as well as making some text edits to make it more appropriate for the tone and style you are looking for.
Fraise.io: The research, writing, and SEO Optimizing Tool
Fraise.io uses a software process called natural language generation (NLG) to generate unique content. Although there are many NLG tools out there, Fraise has an added edge in that it doesn’t just generate content; it also has a built-in SEO add-on that helps you optimize your content. It uses a topic model to score your content against your competitors’ to help give your content the best shot at outranking the competition.
This forward-thinking tool is also able to suggest topics for your next blog post based on what’s trending in your industry and what’s working well for other publishers in your niche.
Articoolo: The State-of-the-Art AI Article Generator
Articoolo is a web-based AI content creation tool that allows you to create unique and engaging website or blog post content. Its algorithm is designed to analyze the keywords you enter into the platform to write articles in a way natural and fluent to human readers.
Uberflip: Optimize Your Users’ Experiences
Uberflip is a content experience platform that lets you create, manage and optimize content experiences so you can engage prospects and customers throughout the buyer journey. With Uberflip, you can centralize all your content in one place—including eBooks, guides, web pages, and more—and use it to power personalized, relevant experiences for your audience.
So, there you have it, folks. Automated content creation is the future of content strategy. The possibilities for what can be done with this technology are only limited by your imagination (and your budget). There’s no reason you shouldn’t be taking advantage of these tools in your business today to boost revenues and drive better customer engagement.
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