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Custom vs. Generic Solutions: Pros & Cons

by | March 31, 2017

In the world we live in today, we want everything to be customized, whether it be our daily Starbucks order or our Facebook newsfeed.

So, why should our software be any different? Software solutions are relied on heavily by businesses across the world for just about every business function. Often times, software solutions can be a factor that can make or break a brand’s success.

Many generic web, desktop, and mobile software solutions are made widely available either for purchase in-store or online. These generic solutions are easy to obtain and can often be very affordable. They are also easy to implement and require little ramp up time.

But where are generic solutions lacking?

Using a generic solution is straightforward, what you see is what you get. If you are looking for fancy bells and whistles, you will want to look elsewhere. Functionality with generic brands tends to be limited. Although there is some level of customization, you are limited to only the available features.

Next, if you are looking to set yourself apart from your competition, this is not the best way to do it. When you use a solution everyone has access to, it’s hard to stand out and showcase your unique brand.

How can custom solutions make a difference?


When you have a unique brand vision, you want to stand out from your competition.
One way to differentiate your brand is by creating a software solution that no one else has.

A Custom Software Solutions Provider can take your vision and turn it into reality.
This means: as a client, you dictate how you want your solution to function. You can express your desires for features and functionalities and your developer will let you know what is and isn’t possible. If you only have ideas and no sense of the features you need, providers can often consult you on what’s best for you and your business. You can also make sure your solution communicates with the other systems you currently have in place, a task sometimes impossible for more generic products.


A custom software development for startups lets the client come first. As a client, you call the shots.
You are encouraged to be picky and let your developers know what you want out of your solution. You can request changes, ask for advice, or add and remove features as you see fit. However, being reasonable is also important. A software that does your laundry and makes your dinner would be great, but it’s probably not going to happen.


When you create a solution with your customers or employees in mind, they will notice the difference.
User Experience and User Interface are endlessly important when creating solutions for mobile, web and desktop. With a custom provider on your side, you can make sure your end user gets exactly what they’re looking for.

Individuality always stands out. Your business isn’t generic and your solutions shouldn’t be either.
Keep it custom, and keep your customers happy.

Cara Chatellier

Marketing Specialist, Scopic Software

If you would like to start a project, feel free to contact us today.
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