What is Paid Search
How Does Paid Search Work?
Curious to get started?
What Is the Difference Between
SEO and Paid Search?
The Benefits of Paid Search
- Target the right audience
- Increase digital marketing funnel volume
- Track success with Google Analytics and Google Ads
- Drive conversions
- Increase website traffic
- Retarget website visitors
- Generate qualified leads
- Increase digital presence
- Higher return on ad spend (ROAS)
Trust Scopic for Paid Search
consistently outperform our customers’ competition with expertly-crafted paid search campaigns. Take a look at our paid
advertising services, below:
These ads are shown on search engine ranking pages when users search for specific keywords. Search Ads have a Quality Score that influences directly how often the ad shows, its cost-per-click, and ranking. A search ad campaign goal can be increasing leads or monitoring lead conversion.
PPC Advertising (Google, Bing, Yahoo)
Social Media Ads
The Scopic Paid Search Management Approach
conversions. We follow the below steps to set up your PPC campaigns:
Ads Account Setup
If you don’t already have a PPC account set up, we’ll create one for you. If you do, we’ll need access to start our PPC management.
Based on your business, customer journey, and CPC or Cost-Per-Lead (CPL) budget, we’ll create a PPC campaign with a clear goal and strategy to best target your potential new customers.
We’ll research your competitors and their PPC campaigns to determine how we can help your business’ PPC efforts outperform the competition.
Keyword Research & Negative Keywords
A list of targeted keywords and negative keywords is researched to ensure we target the right customers for the services/products your business offers.
Our ad copy specialists create multiple headlines, descriptions, and call-to-action options for the ad platforms to compare and rank the highest converting ads.
We’ll use the ad platforms and Google Analytics to track your PPC ad conversions once the PPC campaigns are live.
Create Ad Groups
Ad groups will group the products/services and use algorithms to determine which ad set within those groups perform best.
We set the PPC campaigns live and monitor their performance over a couple of days. Monitoring helps us improve results for long-term success and increased revenue.
As part of our paid search services, we continuously optimize your PPC campaigns. We also provide oyu with regular updates so you’re never in the dark about your ad performance.
Hire A Paid Search Marketing Company
needs a boost in website traffic, brand visibility, sales, conversions, reputation management, or retargeting
potential and old customers, it’s time to hire a PPC agency.