Arrow Electric
Revolutionizing Electrical and Life Safety Solutions
The Challenge
In the electrical and life safety sectors, property owners and managers, as well as construction companies, seek reliable, compliant solutions for their projects. The need for state-of-the-art electrical installations, home automation, and safety systems is paramount, yet finding a single provider that encompasses all these services with a commitment to safety and reliability is challenging.
The Vision
Arrow Electric aimed to be the go-to provider for comprehensive electrical and life safety solutions, ensuring properties are equipped with the latest technology to enhance safety and security. They envisioned a platform that not only showcases their wide range of services but also enhances customer engagement through effective digital marketing and optimized online presence.
The Scopic Solution
Partnering with Scopic, Arrow Electric developed a website and implemented a robust digital marketing strategy. This included setting up ActiveCampaign for email marketing, optimizing for Google My Business, and employing SEO best practices. Technologies like WordPress, Google Analytics, and AWS were utilized to create a user-friendly website, showcasing their services like professional electrical installations, 24/7 fire alarm monitoring, and advanced home automation solutions. Additionally, the marketing team built 3 different brochures for online use and print.
