Web portals: the gateway to the future of managing businesses
In today’s world, organizations are looking for simple and cost-effective ways to distribute information to their customers. The benefits of web portals have given businesses the means to change how they communicate and do business with their clients and staff.
Web portals were originally designed to give website visitors an easy way of accessing “the latest news”. Today, thousands of web portals have developed into much more than just online newspaper publishing tools.
So, let’s take a deeper dive into the world of web portals for online businesses and discuss if they are really worth it.
So, what is a web portal?
A professionally developed web portal is an interactive gateway to the internet. It is a single point of access designed to provide easy, fast access for users to search, email, chat, play, and purchase.
In today’s business world, portals are used by companies as part of their marketing strategy in order to meet consumer demand. In this article, we will outline some benefits of using a web portal as opposed to simply having a website online.
What are the benefits of web portals in business?
Here are just a few advantages of web portals that can help your business increase its ROI by reaching out to more clients and partners across the globe.
Systems available on most web portals allow users to customize the content based on their preferences and needs. This further helps in managing information in the most convenient way.
Whether you are B2B or B2C business, portal platforms also provide valuable training opportunities to educate potential buyers/users. This is an emerging web development trend that opens up opportunities for smart marketing strategies. You’ll never be left behind when trying new techniques or improving old ones anymore because these resources make everything seem like one big learning experience – even if sometimes things go wrong unexpectedly.
Reach an extended audience
Web portals offer effective communication channels, allowing businesses to reach out to their customers and partners. This allows businesses to grow their customer base and create a positive image of their brand in the online world.
Seamless access from anywhere
Arguably one of the best features to come out of web portal development is that it allows businesses to provide their team, partners, and/or clients with a user-friendly interface that enables access from any location and on any device. This makes it easier for people to make changes or update content according to their requirements, resulting in improved productivity.
Centralized and user-friendly
It’s all about a great user experience. They allow for a strong organic link structure by centralizing important pages into one point. This means that the users only need to remember one URL, username, and password for all company content.
We all know how important it is to provide our clients and partners with the best information possible. You can personalize specific pieces of information that may be useful to your team, partners, and/or clients. Web portals are an effective way to interact with customers and teammates. They allow opportunities for easy communication that can lead to more business ventures.
Builds Customer loyalty
With client portals, you can offer customers an extra way to contact and communicate with your business. When they receive timely information about the status of their orders, queries, or other related matters this shows that they are being responded to, which helps in retaining more clients.
Access to accurate data and analytics
It is an excellent way to keep tabs on your company’s overall performance. You can see where you need improvement or opportunities for growth in a single window, without having any trouble with data analysis because it all goes straight into the system!
All the documents you need to manage your project or sale are right at hand. You can easily access them in one place, so there’s no more scanning through emails or spending time looking for what was agreed upon between yourself and fellow staff or clients.
Enhanced customer service
With client portals, customers are able to resolve their own queries, and this saves them time. For the service providers who do not want to spend endless hours on the phone with clients or have labor costs spent for handling issues that should be resolved by a computer program – it’s an easy win!
One source of truth
With good content management, there’s a drastically reduced chance that incorrect content will show up on your client portal. Consolidating company information ensures that only the latest versions of documents with correct branding and signatories can be shared.
What are the drawbacks of the web portals?
Unfortunately, web portals are not a silver bullet for all businesses and do come with some disadvantages.
Web portals do not always respect device capability differences, so companies who opt for a desktop development solution can improve usability across devices. In this way, many businesses see better results from desktop application development than they do from any web portal.
Finding the right web portal can be challenging. You need one that is easy to update and has minimal usability issues. Over-complex and constantly changing systems don’t bode well for employee or customer uptake.
For these reasons and some others, a desktop or web application may be a better choice than web portal solutions for many businesses.
Having said that, web portals are a great way to boost your business. If you’re looking for the next step in your company, consider having a web portal to allow customers and partners alike to access important information from anywhere at any time while also improving customer service.
Creating a custom web portal is not easy work but it can be done with our team of experienced web developers! We are able to provide full-service design and web portal development services, so we’ve got you covered. Feel free to ask us any questions or visit our Steps to Launching a Successful web application guide to find out more.