Imagine you are designing the inside of a store.
You would likely place your best-selling products in the front of your shop, have appealing and informative displays throughout, and maintain a simple layout, right? Well, that’s exactly how you should approach your website design, as it is essentially your company’s flagship store. If visitors land on a page that isn’t informative, appealing, and intuitive, the question isn’t if you are losing sales, it’s how many.
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