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Blog - The Voice of Scopic

Welcome to the page where stories are told, where insights are shared, and where your questions are answered.

How AI Software Engineers Are Shaping the Future of Coding

AI is transforming how developers write, test, and optimize code and is steadily gaining more autonomy. For example, some of the first tools, like GitHub Copilot, are capable of completing basic coding tasks. While not fully autonomous, Copilot does help programmers speed up their work and reduce repetitive tasks.

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Breaking Down Software Development Costs: A Complete Guide

Creating a custom software solution can be a game-changer for your business, but the ultimate question remains: how much does it cost to develop software? The average cost for such a project varies from $5,000 for an MVP to $150,000 and above for a complex, full-fledged app. For many businesses, these numbers can be daunting and unpredictable.

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PART 2: 5 More Truths About AI

AI is a powerful tool, but its effectiveness depends on how you use it—keep these truths in mind for a clear perspective.

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5+5 Truths You Should Know About AI

Whether you’re an entrepreneur or an intrapreneur, a leader, or a visionary within your company, there are a few things you should be aware of when considering AI for your business.

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Unveiling the Best Marketing Strategies for Dental Practices

Do you run a dental practice? If so, then you’ve probably already considered ramping up your marketing efforts to attract more patients. For dental offices, effective marketing strategies are vital to help you have an edge in such a competitive industry where the number of dental options is increasing. It’s essential for you to establish a strong online presence to differentiate your practice from the competition. Even if you think, ‘oh, we are fine, we don’t need to focus on having an online presence,’ you might be surprised to learn that, according to a study conducted by Healthgrades 80% of patients would prefer to schedule their healthcare appointments online. Knowing this, do you see why it’s important to be visible online?

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how to choose reliable SEO services

How to Choose Reliable SEO Services for Online Success

We know the scenario. You just built a beautiful website for your company, putting a lot of money and effort into making your online storefront stand out. Now you see that no one is visiting your website and realize you need SEO help. But how to find reliable SEO services? Let’s dive in and discover how you can find the best partner to help your business thrive in the digital realm. A website without proper SEO is like a beautifully designed storefront hidden on a quiet street. It may be visually appealing, but without SEO, it lacks the foot traffic necessary to attract customers and make sales. Just as foot traffic brings visibility and customers to a physical store, the proper SEO tactics will drive organic traffic to your business’s website, increasing its visibility and bringing in potential customers.

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SEO Landing Page

The Ultimate Guide to SEO Landing Pages for a Stronger Online Presence

Are you tired of pouring time and resources into creating landing pages that aren’t converting? In this guide to SEO landing pages, we will unlock the secrets to creating landing pages that not only rank high in search engine results but also drive conversions. Whether you’re a startup looking to establish your online presence, or an established company wanting to boost your conversion rates, this article is designed to equip you with the knowledge and strategies needed to succeed in the competitive digital landscape. So, are you ready to take your landing page game to the next level? Let’s get started!

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enterprise seo audit

Enterprise SEO Audit Step-by-Step Guide

Search engine optimization helps your site rank high for relevant terms in the SERPs (search engine results page). Considering that 53% of all traffic comes from organic search, having your SEO strategy on point is vital for the performance of your site (and your business). But when it comes to enterprise websites comprising hundreds if not thousands of pages, tracking if every single page is optimized can become a very tricky task. Here’s where enterprise SEO audit comes in to help you identify and fix all underperforming pages and improve your rankings. Let’s dive in and explore how to do an enterprise SEO audit and other related FAQs.

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How Powerful Cannabis SEO Services Can Accelerate Your Company’s Success

With multiple states recently legalizing medical and recreational marijuana over the past decade—and more to come—the cannabis industry has experienced exponential growth, and there are no signs of slowing down! This progress has led to a significant surge in demand for cannabis products and a substantial increase in cannabis companies and owners trying to capitalize on a projected 40.1-billion-dollar U.S. industry (by the end of 2030).

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Cannabis Email Marketing: Best Practices & Platforms

There are 5.18 billion Internet users in the world, and 49.1% of users aged 16-64 check their emails daily. On top of that, email marketing has one of the highest ROIs (every $1 invested results in $36 profit on average). So it’s no surprise that email marketing is a great strategy to create brand awareness, increase sales, and build solid customer relationships. However, when it comes to cannabis product-related marketing, businesses have to deal with an overwhelming number of regulations and restrictions.

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Website Marketing 101: 7 Effective Strategies to Promote Your Website

Do you want to boost sales? Increase your reach? Get high quality leads? Your website is your virtual storefront, so it’s crucial to ensure that it informs, educates, and sells your products or services effectively. As such, a website needs to aid a smooth customer journey, be intuitive and user-friendly, and support all your marketing initiatives effortlessly. But marketing a website can be a challenging task as there are a number of things you can do. To help you promote your website, we’ve compiled a list of the most effective marketing strategies for websites and some important FAQs.

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Growing Green: Your Effective Dispensary Marketing Plan

With the legalization of cannabis reaching more and more states, the cannabis industry has been more than just booming, it’s more on the scale of a big bang! In fact, according to Grand View Research, the U.S. cannabis market is projected to expand at a 14.2% CAGR (compound annual growth rate) between 2023 and 2030, culminating in a valuation of USD 40.1 billion by the end of 2030. This is great news for anyone looking to get a foot in the industry. However, this also means cannabis businesses will be up against some strong competition – all while still needing to navigate and abide by the minefield of state regulations and advertising policies of the industry.

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Chat GPT and Copywriting: A Match Made in Heaven or a Threat to Human Creativity?

ChatGPT didn’t just disrupt industries since its official release in 2022; it put them into a complete state of perplexity, and not many were more concerned about the future of their craft than copywriters. Many a copywriter has, at some point or another, wished that there could be someone or something to secretly do their job for them (and for free). But now that this “something” exists, we’re unsure whether this is the AI friend we’ve been dreaming of or a foe that could render the vast majority of copywriters obsolete – talk about being careful what you wish for.

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