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Blog - The Voice of Scopic

Welcome to the page where stories are told, where insights are shared, and where your questions are answered.

AI Product Development: Turning Innovative Ideas into Market-Ready Solutions

Product development is crucial for business growth, and AI enables faster time-to-market, increased efficiency, and data-driven insights.

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How IoT is Transforming Singapore’s Healthcare Industry

Singapore is at the forefront of IoT healthcare in Asia, leveraging new technologies to streamline operations and tackle unique medical challenges.

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Telemedicine App Development Solutions – A Complete Guide

This guide explores how to build a compliant, user-friendly telemedicine app, breaking down features, costs, technologies, and best practices.

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AI Adoption for Australian Industries by 2025

From healthcare and mining to agriculture, AI’s transformative power is reshaping how businesses in Australia operate and compete.

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Cannabis Email Marketing: Best Practices & Platforms

There are 5.18 billion Internet users in the world, and 49.1% of users aged 16-64 check their emails daily. On top of that, email marketing has one of the highest ROIs (every $1 invested results in $36 profit on average). So it’s no surprise that email marketing is a great strategy to create brand awareness, increase sales, and build solid customer relationships. However, when it comes to cannabis product-related marketing, businesses have to deal with an overwhelming number of regulations and restrictions.

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Chat GPT and Copywriting: A Match Made in Heaven or a Threat to Human Creativity?

ChatGPT didn’t just disrupt industries since its official release in 2022; it put them into a complete state of perplexity, and not many were more concerned about the future of their craft than copywriters. Many a copywriter has, at some point or another, wished that there could be someone or something to secretly do their job for them (and for free). But now that this “something” exists, we’re unsure whether this is the AI friend we’ve been dreaming of or a foe that could render the vast majority of copywriters obsolete – talk about being careful what you wish for.

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Top Digital Marketing Trends in 2023 You Need to Be Aware Of

The digital marketing industry is ever-evolving, so to create successful marketing strategies and campaigns, you need to keep up with the latest trends. In 2023, these trends are influenced by factors like the increasing influence of AI and marketing automation among many others.

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Customer Relationship Management Important In a Market Orientation

Why is Customer Relationship Management Important In a Market Orientation?

Online retail has made it easier than ever to spend money. However, the competition in today’s retail space is fierce, and businesses must adapt to stay ahead of the pack. Every business knows just how important customer relationship management (CRM) is – happy clients mean a happy business. Sounds simple, right? Well, as a full-service digital marketing company ourselves, trust us when we say that the rabbit hole of CRM goes much deeper than you might think – especially when it comes to marketing.

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Benefits of Display Advertising

Four Top Benefits of Display Advertising

Display advertising is everywhere — on news sites, social media, blogs, e-commerce websites, and more! Businesses of all sizes and industries use this type of advertising to reach their target audience with striking images combined with text and links. In this article, we’ll dive into the benefits of display advertising, why display advertising is important and how you can use it to reach your audience.

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Video Marketing

How Video Marketing Can Help Your Business

Are you ready to spread the word about your business to the world and thinking of using video for marketing your product or service? A steady 86% of businesses plan to use video content marketing as a tool to generate leads, hire new employees and increase sales. A whopping 92% of marketers state video marketing is an important part of their marketing strategy.

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Data driven marketing

Data-Driven Marketing Trends For 2022: What You Need to Know

As technology advances, so do people’s needs and wants—which means each full-service digital marketing agency should, ideally, be reinventing itself regularly. Data-driven marketing trends are quickly becoming a popular strategy because they allow you to gather information from every part of a customer’s journey.

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Why Do You Need a Digital Marketing Agency

Why Do You Need a Digital Marketing Agency?

Nowadays, it’s no secret that Digital Marketing is the key to success for businesses in nearly every industry. However, the journey of becoming a dominant force across the online spectrum can be complicated as it requires mastering many tools, methods, and strategies.

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What does working remotely mean

What Does Working Remotely Really Mean?

During the last year and a half, the concept of working remotely has transitioned from being nearly unheard of to commonplace. Many who are now faced with the possibility of returning to the office are considering whether they would rather transition to working remotely permanently.

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