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Blog - The Voice of Scopic

Welcome to the page where stories are told, where insights are shared, and where your questions are answered.

Marketers are From Mars, Developers are From Venus

Marketers are From Mars, Developers are From Venus

Marketers and developers speak different languages. They have unique ways of thinking and distinct sets of goals when working on a project – almost as if they were from different planets. To help us recognize and understand the inherent difference between the two, we find it fitting to imagine that marketers are from Mars and developers are from Venus.

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Why do you need a contact form on your website?

Top 8 Reasons to Have a Contact Form on Your Site in 2021 (& Risks of NOT Having One)

Over 63% of businesses consider a lead generation to be their top priority, with contact forms being the most significant source of inbound leads for most companies. Without a contact form on your site, you are missing out on an opportunity to get in touch with your prospective leads. On the contrary, a well-designed contact form helps businesses boost their conversion rates and makes it easier to collect essential info about prospective clients. Contact forms also provide an alternative way for existing customers to get in touch with you, as well as share their thoughts and concerns on their current projects.

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small business internet marketing

How to Leverage Product Marketing To Scale Your Small Business Internet Marketing Efforts

Like a ship without a compass, failing to build a product marketing strategy will leave your applications lost in a sea of competition. If you’re serious about your small business, you need to understand the importance of product marketing. You’ll also need to learn how to implement product marketing best practices.

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digital marketing agency growth

4 Simple and Creative Ways For Growing Your Agency (+ bonus tips!)

While it can be relatively easy to get a small to midsize agency off the ground, seeing substantial growth is the greatest challenge. Are you struggling with how to grow your agency to increase ROI and reach more customers? In this article, we delve into why you may not be tracking growth and four ways to overcome those obstacles (as well as a few bonus tips to put you even further ahead)!

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Local Search in Boston

How to Stand Out From the Local Search Crowd in Boston?

Boston, MA, is a booming region for an impressive number of industries, with a particular highlight for education, biotechnology, medicine, financial services, and high-technology research and development. Although small and medium businesses can easily thrive in their niches in smaller cities, that may not be as straightforward in such a unique industrial landscape such as […]

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What is it like to work remotely

What Is It Like to Work Remotely in 2020 – Part 2

The world has changed drastically in the past couple of months and remote work is something everyone talks about lately. And why not? It provides flexibility, freedom, and endless opportunities. If you don’t know what remote work is, go check out part 1 of this blog post to learn about the different types of remote […]

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What Is It Like to Work Remotely

What Is It Like to Work Remotely? 11 Truths From Full-time Remote Employees

Wouldn’t it be amazing to work from anywhere you’d like, to have the freedom of being the boss of your own schedule? Approximately 15 years ago, this was just a dream for many. And not only for employees. Employers wouldn’t imagine a day when they would have productive teams and access to global talent and […]

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Business uses of OCR

The Top 5 Business Uses of OCR to Help Improve User Experience

Have you ever thought about the number of archived boxes and paper-based documents that companies keep over the years? How many times have you desired to get an editable file instead of the traditional piece of paper you can’t work with? Let’s imagine you have a magazine article or a simply PDF and want to […]

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Scopic is more than a trusted development and marketing partner: we are here to guide and support you in your journey.