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Blog - The Voice of Scopic

Welcome to the page where stories are told, where insights are shared, and where your questions are answered.

How AI Software Engineers Are Shaping the Future of Coding

AI is transforming how developers write, test, and optimize code and is steadily gaining more autonomy. For example, some of the first tools, like GitHub Copilot, are capable of completing basic coding tasks. While not fully autonomous, Copilot does help programmers speed up their work and reduce repetitive tasks.

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Breaking Down Software Development Costs: A Complete Guide

Creating a custom software solution can be a game-changer for your business, but the ultimate question remains: how much does it cost to develop software? The average cost for such a project varies from $5,000 for an MVP to $150,000 and above for a complex, full-fledged app. For many businesses, these numbers can be daunting and unpredictable.

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PART 2: 5 More Truths About AI

AI is a powerful tool, but its effectiveness depends on how you use it—keep these truths in mind for a clear perspective.

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5+5 Truths You Should Know About AI

Whether you’re an entrepreneur or an intrapreneur, a leader, or a visionary within your company, there are a few things you should be aware of when considering AI for your business.

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Top Digital Marketing Trends in 2023 You Need to Be Aware Of

The digital marketing industry is ever-evolving, so to create successful marketing strategies and campaigns, you need to keep up with the latest trends. In 2023, these trends are influenced by factors like the increasing influence of AI and marketing automation among many others.

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Social Media Community Management

Social Media Community Management: Humanize Your Brand

While over 4.26 billion people are on social media, over 33% of adults experience loneliness. So, why do people feel more disconnected even though they are part of a highly connected digital society? While it is easier than ever to communicate online with anyone all over the world, there is one missing component – the feeling of belonging to a community.

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Customer Relationship Management Important In a Market Orientation

Why is Customer Relationship Management Important In a Market Orientation?

Online retail has made it easier than ever to spend money. However, the competition in today’s retail space is fierce, and businesses must adapt to stay ahead of the pack. Every business knows just how important customer relationship management (CRM) is – happy clients mean a happy business. Sounds simple, right? Well, as a full-service digital marketing company ourselves, trust us when we say that the rabbit hole of CRM goes much deeper than you might think – especially when it comes to marketing.

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Improve ROI in Digital marketing

How To Improve ROI In Digital Marketing

How to improve ROI in digital marketing. That’s always the big question. No one really wants to spend money on a fruitless investment, right? Marketing without calculating your ROI is like playing a professional sports match without keeping score. It only causes a lot of wasted energy and confusion.

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Automated Creation Tools

Stay Ahead Of the Game With These Automated Content Creation Tools

From video calling to self-driving cars, tech has been developing with remarkable speed over the last few years. These things that were once thought to simply be the stuff of Sci-Fi movies have indeed been brought into reality. Arguably one of the most powerful technological milestones to date is AI (artificial intelligence), and we’ve only just begun to scratch the surface of it.

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Benefits of Display Advertising

Four Top Benefits of Display Advertising

Display advertising is everywhere — on news sites, social media, blogs, e-commerce websites, and more! Businesses of all sizes and industries use this type of advertising to reach their target audience with striking images combined with text and links. In this article, we’ll dive into the benefits of display advertising, why display advertising is important and how you can use it to reach your audience.

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Video Marketing

How Video Marketing Can Help Your Business

Are you ready to spread the word about your business to the world and thinking of using video for marketing your product or service? A steady 86% of businesses plan to use video content marketing as a tool to generate leads, hire new employees and increase sales. A whopping 92% of marketers state video marketing is an important part of their marketing strategy.

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Data driven marketing

Data-Driven Marketing Trends For 2022: What You Need to Know

As technology advances, so do people’s needs and wants—which means each full-service digital marketing agency should, ideally, be reinventing itself regularly. Data-driven marketing trends are quickly becoming a popular strategy because they allow you to gather information from every part of a customer’s journey.

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Why Do You Need a Digital Marketing Agency

Why Do You Need a Digital Marketing Agency?

Nowadays, it’s no secret that Digital Marketing is the key to success for businesses in nearly every industry. However, the journey of becoming a dominant force across the online spectrum can be complicated as it requires mastering many tools, methods, and strategies.

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