Empowering your digital world
The Marketing Challenge Summarized
The world of marketing is changing rapidly. As technology develops, so do marketing trends. Here are some of the biggest frustrations digital marketing companies currently face:
- Most digital marketing companies find it very difficult to maintain the confidentiality of sensitive information without worrying about a data breach from third-party apps.
- A lot of time and effort is wasted when posting on different social media platforms.
- Tracking analytics and progress of posts from different social media applications is a tedious and time-consuming process.
The creators of D2D wanted a cloud-based application that would allow for seamless and secure digital marketing. They were hoping to easily distribute their content across all channels and platforms. They also wished to have a transparent and easy-to-compare mechanism of analytics so they would be able to show their progress to clients and improve accountability.
The Scopic Solution
The app was designed to facilitate the distribution of content across multiple channels, geolocations, and social media platforms. The application was also built to easily track and analyze campaign data in order to streamline the process of evaluation and optimization for marketers.