Case Study

Chroma Coloring Book Partner Offers a Unique AI-Powered Generative Art Feature that Allows Users to Create Personalized Coloring Pages from Text Prompts, Elevating their User Experience thanks to Scopic’s Innovative Development.

About Chroma Coloring Book AI

Chroma Coloring Book, developed by Scopic, is an adult coloring mobile app designed by the minds behind Mini Monet, for creativity and stress relief. Chroma is built upon the original Mini Monet app, focusing on adult coloring by creating an experience that meets their unique needs and interests, offering a more sophisticated and therapeutic outlet.

The Challenge

The recent rise in adult coloring books has shown they can be used as a recreational form of relaxation and de-stressing activity. Unfortunately, traditional coloring books fail to offer enough variety and users often are not able to print schemes to their liking or personal preferences. Its limitations in variety and personalization with traditional coloring books. The challenge was to enhance user engagement by enabling a more personalized and creative way to generate coloring content that reflects individual tastes and moods.

The Solution

Scopic addressed this challenge by integrating generative art functionality into the Chroma Coloring Book app. This feature, powered by a stable diffusion model, allows users to input descriptive words, phrases, or concepts, which the app then interprets to generate unique, bespoke coloring pages.

This solution uses advanced AI algorithms to creatively translate text inputs into complex images, offering a tailored coloring experience that reflects the users’ imagination and emotional state which not only provides unlimited creative possibilities but also ensures that each coloring experience is new and tailored to the user’s imagination.

The Result

The introduction of generative art functionality resulted in:

A significant increase in user engagement and session times, as users could create and interact with personalized content.
Enhanced user satisfaction due to the ability to create coloring pages that are perfectly suited to individual preferences and emotional states.
Increased downloads and positive reviews, reflecting the value added by this innovative feature.

Technologies and Tools

Stable Diffusion Model: Used for generating unique coloring pages based on textual inputs.
AI and Machine Learning: Core technologies for interpreting user inputs and transforming them into artistic coloring pages.
Mobile App Development: iOS platform development to ensure a smooth user experience with high responsiveness and intuitive design.